Just Doing our Civic Duty
It brings great joy to do business in the town in which you operate, and this was no exception when we were enlisted to create a citywide brand campaign for the City of Wills Point and the Wills Point Economic Development Coporation (EDC). The vision was to create a unified identity for the City and the EDC as a cohesive hub, through which all city communications for both businesses and residents would be generated. It was imperative that the campaign marry both the town’s brick street legacy with a contemporary look and feel to showcase its vibrancy. We obliged.
We built the brand around the location of Wills Point as an almost conduit connecting the DFW area with the rest of East Texas, and we incorporated the “gateway” concept to tie in this location with the fact that it also connects by bridge to Lake Tawakoni, its local tourism destination. The brick streets represent a rich history in Wills Point, so we designed a contemporary logo with the brick streets as the main ingredient.
From here, we built an interactive community web site, designed the city’s first-ever e-mail marketing campaign platform, designed a series of tourism display ads, fulfilled promotional items for the City to distribute while networking, and we continue to partner with the team when needs arise to promote this amazing brand. Here is a quick taste of a few of the items we completed in rebranding The City of Wills Point and Wills Point EDC.