WHY YOU SHOULDN’T USE G-MAIL FOR EMAIL
3 QUICK QUESTIONS:
1. How many emails do you send in a respective week? Hundreds? Less? More?
2. In how many places do you have your e-mail listed? (Think web sites, Google Directories, Social Media, etc.)
3. How many of you are still using MYNAME@GMAIL.COM or MYBOUTIQUE@YAHOO.COM (or any others that we missed)? The answer to that is…MANY of you.
We know how much time, energy and…ahem…MONEY, go into BUILDING YOUR BRAND and PROMOTING YOUR BOUTIQUE. So, that makes it so much more important to capitalize on every customer touch you make, right? So, if something as simple as your email has that many touches that could potentially impact more business for you, wouldn’t you want to anchor that to your brand? Hint: the answer is “YES.”
Essentially, you always want to put your best brand foot forward when communicating your brand, and your email is one of the EASIEST tools with which to do that. You are essentially hand feeding your prospective buyers with a direct link to your brand, so why wouldn’t you want it to say firstname.lastname@example.org instead of email@example.com? It’s as simple as that.
It may seem trivial, but it’s a big deal, for these reasons:
FIRST IMPRESSIONS MEAN EVERYTHING!
A branded email shows the world your company is established and professional. A generic email may give doubt that your business is LEGIT or that you have invested the money to make your brand your own. In short, it gives your brand credibility.
YOU’RE NOT SMALL POTATOES
Whether you are a BOUTIQUE or sell CORPORATE SERVICES, you seem like a larger entity when your email is tied to your domain. Even though you are small, you have big ideas and want big revenues, and a branded email will get you there that much faster.
A quick trip to GoDaddy or another provider of choice will solve this problem lickety split. All you have to do is buy your domain (if you have a web site you already have it, of course), and then buy a little email package tied to that domain. We typically work with GoDaddy in our agency, and they are nothing if not AWESOME at walking you through how to set it up on your computers and devices, so no excuses! In fact, here is a little HOW TO link to show you just how easy this is… EVEN GODADDY THINKS IT BUILDS TRUST, JUST LOOK AT THE HEADER IN THIS LINK
IT’S BRANDING 101, BABY!
This one just reinforces what we said above – YOUR EMAIL INVITES PEOPLE TO VISIT YOUR WEB SITE OR YOUR BRAND. Simple as that. Branding.
That’s all. No crushing summary paragraph here. Just sharing the basics, Friends. Just the basics. You’re welcome.