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INFLUENCER MARKETING…How to Properly Manage Brand Rep Programs

Our Boutique & Designer customers often ask us if they should and how they should use Brand Reps to help peddle their goodies. Well, in the branding world that is called INFLUENCER MARKETING, we often call it BRAND AMBASSADORSHIP, and it can be pivotal to a brand's success or a...

When a Brand is Reflective of YOU…it’s a much Fuller Brand

We love it when a brand literally represents the person behind it, and this was no exception when creating and designing THE FULLER CLOSET brand. What a joy it has been working with this gem of a boutique owner in developing her messaging strategy and look. We love to play...