Posts Tagged ‘branding’

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ARE YOU BRANDING OR PLAYING PAPER DOLLS?

We like metaphors around here, and one we use a lot to paint a picture of the perplexity of branding strategy is the "PAPER DOLL DILEMMA." Remember Paper Dolls?  They were interactive play books where kids could extract the perforated dolls and outfits and interchange the outfits as they desired...

DO YOU HAVE USP? Yes. Yes, You Do!

The quick answer is YES. You do have USP. And...NO!...we're not saying you are Clairvoyant...although, at times it may seem like a task of Harry Potter proportion to wizard your way through the cloud of good marketing. But, we digress... Since we all love a good acronym, here is another...