Posts Tagged ‘KRISTIE VENTO PR’

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BOUTIQUE MARKETING ACADEMY COMING SOON!

    COMING SOON!  BOUTIQUE MARKETING ACADEMY BY KRISTIE VENTO PR Not sure where to start in trying to OPEN AN ONLINE BOUTIQUE OR A BRICK AND MORTAR BOUTIQUE or ANY WOMAN OWNED BUSINESS? OVERWHELMED by all the SOCIAL MEDIA GURUS trying to sell you a QUICK FIX TO MAKING A MILLION ON SOCIAL MEDIA? Not...

INSTAGRAM 2018: WHAT SHOULD I KNOW?

Even as a MARKETING AGENCY it can be an Olympic task for us to keep up with the emerging trends in SOCIAL MEDIA. We all know that SOCIAL MEDIA - especially if you are MARKETING A RETAIL STORE or  MARKETING A BOUTIQUE - is a marketing playbook imperative, but the rapidity at which the...

INFLUENCER MARKETING…How to Properly Manage Brand Rep Programs

Our Boutique & Designer customers often ask us if they should and how they should use Brand Reps to help peddle their goodies. Well, in the branding world that is called INFLUENCER MARKETING, we often call it BRAND AMBASSADORSHIP, and it can be pivotal to a brand's success or a...

ARE YOU BRANDING OR PLAYING PAPER DOLLS?

We like metaphors around here, and one we use a lot to paint a picture of the perplexity of branding strategy is the "PAPER DOLL DILEMMA." Remember Paper Dolls?  They were interactive play books where kids could extract the perforated dolls and outfits and interchange the outfits as they desired...

DO YOU HAVE USP? Yes. Yes, You Do!

The quick answer is YES. You do have USP. And...NO!...we're not saying you are Clairvoyant...although, at times it may seem like a task of Harry Potter proportion to wizard your way through the cloud of good marketing. But, we digress... Since we all love a good acronym, here is another...

When a Brand is Reflective of YOU…it’s a much Fuller Brand

We love it when a brand literally represents the person behind it, and this was no exception when creating and designing THE FULLER CLOSET brand. What a joy it has been working with this gem of a boutique owner in developing her messaging strategy and look. We love to play...