Posts Tagged ‘MARKETING AGENCY’

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ARE YOU BRANDING OR PLAYING PAPER DOLLS?

We like metaphors around here, and one we use a lot to paint a picture of the perplexity of branding strategy is the "PAPER DOLL DILEMMA." Remember Paper Dolls?  They were interactive play books where kids could extract the perforated dolls and outfits and interchange the outfits as they desired...

When a Brand is Reflective of YOU…it’s a much Fuller Brand

We love it when a brand literally represents the person behind it, and this was no exception when creating and designing THE FULLER CLOSET brand. What a joy it has been working with this gem of a boutique owner in developing her messaging strategy and look. We love to play...