Posts Tagged ‘public relations’

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ARE YOU BRANDING OR PLAYING PAPER DOLLS?

We like metaphors around here, and one we use a lot to paint a picture of the perplexity of branding strategy is the "PAPER DOLL DILEMMA." Remember Paper Dolls?  They were interactive play books where kids could extract the perforated dolls and outfits and interchange the outfits as they desired...