Posts Tagged ‘small business marketing’

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BOUTIQUE MARKETING ACADEMY – EMAIL TIPS ON HOW TO DO IT RIGHT!

        BOUTIQUE MARKETING ACADEMY BY KRISTIE VENTO PR : HOW TO TIPS RIGHT IN YOUR INBOX! Not sure where to start in trying to OPEN AN ONLINE BOUTIQUE OR A BRICK AND MORTAR BOUTIQUE or ANY WOMAN OWNED BUSINESS? OVERWHELMED by all the SOCIAL MEDIA GURUS trying to sell you a QUICK FIX...

ARE YOU BRANDING OR PLAYING PAPER DOLLS?

We like metaphors around here, and one we use a lot to paint a picture of the perplexity of branding strategy is the "PAPER DOLL DILEMMA." Remember Paper Dolls?  They were interactive play books where kids could extract the perforated dolls and outfits and interchange the outfits as they desired...

DO YOU HAVE USP? Yes. Yes, You Do!

The quick answer is YES. You do have USP. And...NO!...we're not saying you are Clairvoyant...although, at times it may seem like a task of Harry Potter proportion to wizard your way through the cloud of good marketing. But, we digress... Since we all love a good acronym, here is another...

When a Brand is Reflective of YOU…it’s a much Fuller Brand

We love it when a brand literally represents the person behind it, and this was no exception when creating and designing THE FULLER CLOSET brand. What a joy it has been working with this gem of a boutique owner in developing her messaging strategy and look. We love to play...